With an annual budget of $1.6 billion and more than 6,000 employees throughout the five boroughs, it is one of the largest public health agencies in the world. NYC Health is also one of the nation’s oldest public health agencies, with more than 200 years of leadership in the field.

Every day, NYC Health protects and promotes the health of 8 million New Yorkers. Their work is broad-ranging. You see them in the inspection grades of dining establishments, the licenses dogs wear, the low- to no-cost health clinics in your neighborhood, and the birth certificates for our youngest New Yorkers.

The Problem I am trying to solve with this campaign:

The COVID-19 vaccine is now available to certain groups in NYC. Some people are suspicious and skeptical about getting it. They might claim political reasons for not trusting its accelerated development and/or the way the government is distributing in across populations affected by the pandemic.

Key Message:

When you get vaccinated for COVID-19, you are helping to protect yourself and your family and friends. You are also helping to make your community safer. I am trying to reach Parents/family members that the vaccine for COVID-19 is safe. Working-class, Dominican immigrants over the age of 50, who do not speak English, living in New York City. They are not college-educated, working minimum paying jobs ranging incomes from 30k-40k. I am trying to reach family/friends-oriented individuals who need to be aware of what is going on when it comes to receiving the Covid-19 vaccine and why they need it to travel back to their home country.

This campaign is in Spanish to target the Hispanic/Latinx community and educate them about the important things.

Please view the campaign image here: https://www.canva.com/design/DAEWzL-dxtM/YfFY1uCZThpldhkspjd7ug/view?utm_content=DAEWzL-dxtM&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton

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